Dennis Dailey

Internet Fundraising Expert & Public Speaker

Dennis Dailey, Boca Raton, Florida
Dennis Dailey, CEO
Our Free Help, Inc.
(877) 435-7807, toll-free
(305) 687-4357, office
dennis@ourfreehelp.com
 

OVERVIEW


15+ years Internet marketing success with increasing management responsibility.

Extensive cross-channel, integrated media planning and buying knowledge.

Superior creative skills including development, execution and management.

Direct-response Customer Acquisition and Lead Generation expertise.

Communication panache including PR, Collateral, Events and more.

Entrepreneurial spirit! Business Acumen Plus! Awesome Rolodex!


Download Dennis Dailey's Resume (MS-Word)
Download Dennis Dailey's Resume (Acrobat .PDF)

View Dennis Dailey's profile on LinkedIn



PROFESSIONAL EXPERIENCE


Our Free Help, Inc.
August 2008 – Present
Boca Raton, Florida

Empowering local, regional and national charities by providing free tools for leveraging the power and community of the Internet to more readily achieve unprecedented fundraising success.

Founder and Chief Executive Officer
Implements the strategic goals and objectives of the operation. Provides direction and leadership toward the achievement of the company's philosophy, mission and strategy.




World Avenue (d/b/a TheUseful)
April 2004 – July 2008
Sunrise, Florida

Performance-based Internet marketing company exploits incentivized promotion path and media arbitrage for online customer acquisition and high volume lead generation.

Director, Business Development
Leads online and offline cross-channel media buying and creative development.
Leads new advertiser sales, offer incubation, marketing and corporate communications.

Director, Corporate Communications
Developed launch creative strategy, initial online presence, related collateral, marketing events and public relations.

Creative Services Manager
Produced creative processes; Managed graphic arts staff and outsourcing.




webHorse Digital Media
December 2001 – Present
Approx. $1.5MM Annual Revenue; 10 Employees; Boca Raton, Florida

Start-up web design / development agency, specializing in the Real Estate market.
Primary client base: REBNY

Vice President, Business Development & Creative Services
Project management while garnering roster of more than 50 new clients.
Built and led creative services team; Managed Sales, Marketing and Promotion.

Director, Corporate Communications
Developed launch creative strategy, initial online presence, related collateral, marketing events and public relations.

Creative Services Manager
Produced creative processes; Managed graphic arts staff and outsourcing.




News Bureau
August 1997 – November 2001
$18MM+ Annual Revenue; 27 Employees; Delray Beach, Florida

Television production / distribution agency focused on In-Flight Entertainment.
Key clients: AOL, British Airways, CASIO, Delta Air Lines, IBM, Kodak, Microsoft, Ricoh, SONY, United Airlines.

Executive Producer
Developed / maintained worldwide network of production professionals.
Managed all clients & vendors.

Creative Services Director
Program development, talent negotiation and managed in-house production staff.




Worldwide Target Demographic Television
May 1991 – August 1997
$60MM+ Annual Revenue; 95 Employees; Deerfield Beach, Florida

Producer of sponsored magazine-style national cable network television.

Group Vice President, Lifestyle
Led program development, network relations, and production. Produced Modern Cuisine starring Robin Leach and Big Boys Toys with Johnny Bench, plus a variety of network specials.

Senior Producer, Health & Consumer Electronics Programming
Managed Sales and Production for Healthy Living with Dr. Joyce Brothers as well as Sights & Sounds for The Discovery Channel.

Account Executive / Producer
Consistently surpassed sales and production objectives.

---------------------------------------------------------------------------------------------------------------------------

First Marketing Corporation                                                                          1988 – 1991
Staff Writer, Private Banking Group                                                              Pompano, Florida

---------------------------------------------------------------------------------------------------------------------------

JW Charles Securities                                                                                     1987 – 1988
Series 7 Securities Broker                                                                               Boca Raton, Florida

---------------------------------------------------------------------------------------------------------------------------

Community Newspaper Group                                                                         1986 – 1987
Territory Sales Rep                                                                                          Pompano, Florida

---------------------------------------------------------------------------------------------------------------------------



EDUCATION


University of Kentucky
September 1982 – May 1986
Lexington, Kentucky

Bachelor of Arts in Communications
Double Major >> Advertising & Journalism
Double Minor >> Public Relations & Television Production



References


“I have had the pleasure of doing business with Dennis. He is on the ball, knows what his clients want, doesn’t waste your time, is very attentive to detail and delivers results. He has the creativity, experience and finesse to skillfully execute cross-media promotions flawlessly… one of the top minds in marketing…”

Len Emmick SVP Sales, Air2Web hired Dennis as a Business Consultant in 2007

“Dennis has a keen eye for business deals and the skill to put together individuals who develop solid business relationships. I am impressed with his dedication and commitment and consider him a valued business partner.”

Rhonda Irizarry, Director of Marketing and Sales/Owner, Infinite Web Solutions was with another company when working with Dennis at TheUseful

“Dennis is an action-oriented, conscientious professional with strong follow up skills. He has an energetic and enthusiastic approach to his work.”

Jim Barbagallo, Managing Director/Partner, Porter Novelli was with another company when working with Dennis at TheUseful

“Dennis is very passionate about the online industry and the products at TheUseful and has a driving ambition to serve his colleagues and customers to the best of his ability.”

Paul Beckley, Show Director, ad:tech Exposition was a contractor to Dennis

“Dennis goes all out for his colleagues, clients and his company. He understands the business and knows how to get right to the heart of the customers' needs to close the deal. No matter what task he is given, he attacks it with gusto and always displays a positive outlook.”

Rori Baron, SPHR, HR Director, World Avenue

“Dennis is a very dynamic person. He was one of the first people I worked with at World Avenue. He was very kind and supportive. Dennis is detail oriented and creative. I have seen Dennis work with senior management, delivering well thought out and precise presentations. Dennis is an asset.”

Yvonne Campbell, PMP, Sr. Project Manager, World Avenue

“Dennis is a great thinker with the rare aptitude to make people feel at ease no matter the circumstances, coupled with a keen talent for writing and business development. I've always looked forward to Dennis' input and help in the projects that I've managed and where he was involved since I've learned to greatly value his input and contribution.”

Jean Maurice Touboul, VP CPA/Affiliate Marketing Network, TheUseful